Media Alert

As the name suggests, a media alert is used to inform the media about a press conference, special event, demonstration, or other newsworthy event. It is a one- or two-paragraph "release" that focuses on what will occur, and why the media would be interested in it. You might want to think of it as a way of inviting the press to attend your event. Here are some situations when a media alert would be effective:

• Your company is exhibiting at a trade show and will have a celebrity at your booth
• A busload of elementary school students are coming to your company for career day
• You're holding a press conference
• There's a special demonstration inside your store
• You're presenting a keynote address to a local organization
• You're having a groundbreaking ceremony
• Your company is sponsoring a charity event or making an important donation

• What is happening
• Why it is important
• Where it is happening
• When it will occur
• Who to contact for more information
• An invitation for the press to attend
• And don't forget to say that photo opportunities are available!

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